Insights
How we design, evaluate and operate AI systems. Explore the papers, practical resources and articles by topic, or subscribe for new writing.
Economics and outlook
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Guide
Developing an AI strategy and the capabilities to deliver it
Choose initiatives, develop capabilities and assign delivery responsibility through staged commitments.
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Paper
The economics of AI-assisted work
Compare complete costs, acceptable outcomes, residual risk and organizational learning across alternatives.
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Article
Measuring the costs and benefits of AI-assisted work
Work through whole-workflow accounting, distinguishing saved time, usable capacity and cash savings.
Models and decisions
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Paper
Customer analytics: prediction, experimentation and business decisions
Connect acquisition, retention and growth to prediction, experimentation and implementable decisions.
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Paper
Understanding model decisions and the limits of explanations
Choose explanations that answer a business question and understand the limits of attribution and causal interpretation.
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Resource
Designing and evaluating customer interventions
Design and evaluate customer interventions, including constrained allocation and an operating worksheet.
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Article
When to use generative AI, a task-specific model, or ordinary code
Compare generative AI, task-specific models and ordinary code on the same completion and cost basis.
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Article
What AI decision models do, and when to use them
Understand computational judgments, confidence and decision policies without mistaking them for statistical independence.
System design and operation
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Paper
Implementing AI in business workflows
Translate written procedures, completed work and practitioner judgment into requirements, permissions and tested behavior.
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Paper
Building AI systems for business documents and knowledge
Build document and knowledge workflows with source authority, extraction, retrieval and evidence for review.
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Guide
Operating AI systems and deciding when to reevaluate them
Monitor accepted work, respond to changes and incidents, and decide what evidence a new operating decision needs.
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Resource
Designing document retrieval and access for AI systems
Choose retrieval methods and test source currency, access, revocation and answer adequacy through a complete example.
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Article
Redesigning workflows for AI: tasks, exceptions and responsibility
Redesign tasks, exceptions and responsibility together, with explicit acceptance of the completed work.
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Article
Using coding agents: from a written task to a tested change
Follow a constructed coding task from written requirements through implementation, independent tests and continuation.
Evaluation and reliability
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Paper
Evaluating AI-assisted systems
Define outcomes and reference judgments, validate evaluators, and interpret samples and uncertainty.
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Resource
Decision records and responsibilities in AI workflows
Connect a consequential decision to its evidence, authorized actions, accountable owner and unresolved work.
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Article
Evaluating an AI-assisted workflow
Evaluate a complete workflow rather than accepting a successful-looking output as the business result.
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Article
What LLM and agent benchmark scores actually tell you
Interpret benchmark populations, scoring and uncertainty before transferring a ranking into a deployment choice.
Software
Open source tools for coding workflows, document processing and token measurement.
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